The first Fire On Ice curling calendar was released in the fall of 2005, as a fundraiser for the participating athletes. The market reacted with massive sales, which spiked again during the February 2006 Olympic Winter Games.

By 2010, the project shifted from its European base to North America, and the Women of Curling fundraising calendar was born. The inaugural 2011 edition was the first to feature colour-coded event listings within each month.

In 2014, the first Men of Curling fundraising calendar appeared, where each athlete selected his own charity or cause to support.

In 2021, the men and women joined together under the Curling Cares brand. The 2021 edition was the first to feature biographical curling accomplishments listed for each participating athlete.

As of 2024, the Curling Cares project has raised over $850,000 for multiple charities in 10 different countries.